Augmented Reality

Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time. What that basically means is that you would be able to see digitized information overlays above real images in real time. 


There are plenty of Augmented Reality apps popping up all over. Some of them are actually quite useful. For instance, Stella Artois recently released an Augmented Reality app for the iPhone, the Le Bar app that helps you locate a bar that is pouring the Belgian treat. But imagine if you could use this technology in some other daily ways that might be useful for navigating through life. Here are some AR apps that I'd really like to see developed:

The B.S. App

Place your iPhone up to someone who you are talking to and if what they are saying is just a whole bunch of hooey, the app will reveal an ex on their face. Or maybe a penciled in mustache. This app would be especially valuable when you are hiring employees for your company, talking to your teenager, or when taking the car in to be serviced. And before you accept an invite to a "fun little gathering" at a friend's house, whip out the B.S. app to make sure it's just for fun and not to get you to sign up to buy all your household items through them.

The Happy Family App

Say there's a family on your street that always seem to have their stuff together... or "that" mom in your play group that always looks down on you for bringing anything but organic almond butter and hand sliced apples to snack on at the park. Do you ever get the feeling that you are somehow a failure next to them and their well-behaved kids? Do you get embarrassed pulling your ten year old clunker up next to their late model (and perfectly detailed) SUV? Just take out your Happy Family app and instantly, you'll find out if they are actually completely maxed out and stressed just like you. 

*This app serves no other purpose than to make you feel better about being average.

**This one could also be called the "Keeping Up with the Joneses" app, except that I am a Jones and I will always let you know that we ARE dysfunctional!!

The Personality App

This is my favorite... and if you develop something like this, let me know! With this app, I imagine that people could enter in their personality information, like a Meyer's Briggs or the Ultimate Life Tool survey. Then, when they meet others that they plan to work with on a project or just want to get to know better, they can pull out the handy dandy Personality Augmented Reality app and "bump" them to gauge compatibility. If you're not compatible with this prospective partner, you can make up some lame excuse for bowing out and save yourself hours, weeks, maybe even months of frustration!

These app, would of course require owning an iPhone and since I don't currently have an iPhone, these are still merely dreams. *sigh*

What kind of Augmented Reality app would YOU want to develop?

If you do have an iPhone and you happen to find yourself in a part of the country that you don't know and all you want is to find a cool place to have a beer, you might want to check this out:



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