A couple of years ago, I worked on a campaign at SxSW in Austin.
No, not the one with the Naked Cowboy of New York.
The one which I took Judy the Blowup Doll all over town, remember?
Well, that was just the street part of the campaign. The team from Qualcomm that I was working with had a different approach for getting foot traffic at the booth. They told me all about how they were going to have Jorge and Alexa sing "Home." I was like, oh...
BECAUSE I DID NOT YET KNOW THE CUTENESS THAT WAS JORGE & ALEXA!
When I went to check out their video, I saw that they were a huge YouTube hit. I still wondered how many people they would actually attract at the booth.
Every time they sang, HUNDREDS of people stopped what they were doing in the surrounding aisles and came over to watch this dad and his daughter sing. And now BAND-AID has asked them to help with a promotion by singing a little tune that you might recognize.
Watch this cuteness (now including a second daughter, Eliana):
You know you know the words... don't lie! And if you're like me, you sing the jingle every time you put a BAND-AID on. It's just one of those songs that you can't help but sing!
Well, now's your rockstar moment!! To enter the jingle contest, go to BAND-AID's Facebook Page. Lucky for all of us, we won't have to compete against those cuties!