Six months ago, I took on a client that sells bento style lunch boxes for kids and adults. My job was to share content, engage with fans and influencers, and grow awareness of the brand. I thought there would be plenty of user pics to share, but after about two weeks, I had to get cracking on making my own lunches to post.
My first attempts were not very creative, but they were still good. It's hard to come up with new lunch ideas every day, so I started taking a look at what other lunch-a-holics were posting and found some really great ideas. That's when I fell deep into the world of making lunches.
I started waking up thinking about lunch. Every day, I'd head out to Trader Joe's or Sprouts... some days both... looking for items to put in the lunch boxes. Sometimes I knew what I wanted. Other days, I'd wander through the aisles, seemingly lost, but really, I was just looking for sizes that would fit in compartments and colors of food that would coordinate. Soon enough, I started making some pretty sweet lunches.
Making lunches to post on Instagram has made for a great exercise in meal creation and photography. I like to focus more on the nutritional value of the food than making anything super cute, but I do like to make sure the food is presented beautifully and that the colors balance. In a few of the meals, you'll see that I've thrown in some fun little cut outs, but I haven't really done much as far as making food art.
I've been posting my lunch creations, some for myself and some for the kids, at least three times a week since then. After so many lunches, I've learned a few lessons along the way:
- Blackberries are a bitch to photograph.
- Green eggs are simple to make and fun to eat.
- Spiralizing your veggies make kids think they taste better.
- Always restrain your dog before setting up your food to shoot.
- You can really fill up on portion-controlled meals, if you pack really good food.
Needless to say, I'm really enjoying this part of my job.