Let's Get Naked!

What would you have to lose to gain the confidence to Get Naked? That's the question we were asking at SxSW in Austin last week. We weren't actually getting naked, silly! That question was the basis of a cheeky little campaign to inspire people to feel comfortable in their nakedness.

On March 13, CoolSculpting took over a small gallery in the middle of the city and created Naked Headquarters to dispatch streets teams of 40 wearing naked bodysuits and crews to set up naked scenes on busy streets throughout the festival, flinging branded bras, panties, and boxers on trees. Our team positioned naked mannequins to look as if they were just hanging out in their underwear on street corners. Totally normal, right? ;) We also enlisted the help of The Naked Cowboy to head out with our team of Nakeds, getting the word out about CoolSculpting.

CoolSculpting is a non-surgical treatment that freezes fat cells. That freezing process destroys the fat cells and the results are a reduction in fat in the treated area. It's a great way to get rid of your muffin top or love handles without needles or lasers and with little or no down time.

Who better to grab people's attention about looking and feeling good naked than The Naked Cowboy? I have to tell you... I wasn't really sure what to expect. After getting past the awkwardness of talking to a mostly nude man who is in amazing shape (so hard not to stare at his pecs), we had a great time talking about the confidence that comes from not only looking good, but feeling good, inside and out. Obviously, it takes a high level of confidence to walk around in underwear, cowboy boots, a cowboy hat, and a guitar all over Times Square or Downtown Austin. Being physically fit and lean plays a big part in his confidence level.

But before we opened up our Naked Headquarters at the gallery on Second Street, and before we even got The Naked Cowboy out on the street with our Naked street team, we had mobile billboards driving through downtown Austin promoting the Let's Get Naked campaign, as well as probably the most viewed and best placed projection billboard at SxSW. I could see it from just about every party every night. When people would ask what I was doing at SxSW this year, all I had to do was turn and point to the flashing flashers on the building and say, "That." People were stopping me, asking, "Are you with the Naked people?" Curiosities were piqued and everyone wanted to know more. Once I explained what CoolSculpting was about, folks were ready to sign up.

I talked so much, I lost my voice!

We asked people to join the conversation on Twitter at #NakedAtSxSW as well as to check out the Let's Get Naked micro-site for more information and for a chance to win a new iPad and CoolSculpting treatment. We are still currently running that campaign, so head over before you miss out!


I've been asked if I've had the treatment yet. I haven't yet. I'm still working on losing the "happy" pounds I added after reconciling with my husband last year. I'm almost back to my pre-hubby weight. That's when I'll be going in for a treatment.

But to answer the question, "What would you have to lose to gain the confidence to go naked?" My answer is: my tummy flab. Even when I'm in my best shape, that's the area that stubbornly sticks around. I can't wait to freeze and destroy those fat cells!

What would YOU have to lose to gain the confidence to Get Naked?